L.I.S.T. INCORPORATED is committed to helping make
your next direct marketing project successful. Take advantage of this
valuable direct marketing resource to help answer some of the questions you
may have while browsing our website.
Please continue to search our site and discover
hundreds of the most responsive lists available. If you don't see a specific list or category, please
feel free to call us at (516)358-5478 or consult with our experts by clicking
on the Ask Our Experts button. All research is free and without
obligation, we specialize in niche markets!
(Click here to view our Direct Marketing Terms Glossary)
What is a datacard?
A datacard is a document that is designed to give marketers a description and
overview of a specific list property. List quantities, pricing and list
selections are some of the information detailed on the datacard. (see
"How to read a datacard.")
How to read a datacard.
The illustration below will explain the various components of a datacard.
CLICK HERE TO ENLARGE
- List
Title
This is the name of the list.
- Basic
Pricing
This is the basic cost of the list, specific in cost per thousand ("M").
- List
Quantity/Counts
The total number of records available for this list. Sometimes will be
broken down into sections.
-
Description
A text description of this list.
-
Available Selections
You can specify criteria within the list which you wish to select the names
by. All available criteria will be listed here.
- List
Source
Gives information about how this list was compiled.
- Basic
List Format
This is the format the list is provided in, unless otherwise specified.
-
Available Delivery Formats
Shows all available delivery formats with pricing.
- Phone
Availability and Pricing
Shows whether or not phone numbers are available and what their cost is Per
Thousand Names (/M).
What does list rental mean?
List Rental Agreements are made when make a purchase through a list broker,
you aren't "buying" the data as we traditionally think of a purchase.
You are agreeing on a one-time license to use the data for a specific purpose
- you are "renting" the list. Arrangement can be made for needs of
multiple usage.
What is a List Broker/Account Executive?
Our team of Account Executives average over 15 years of
experience working with Business to Business and Information Technology
clients. We have full access to all available lists and provide research,
planning and execution of your direct mail, email or telemarketing campaigns
while negotiating pricing, handling selection criteria, and arranging list
rental agreements with list owners. Listed
below are some of the brokerage services provided by L.I.S.T. INCORPORATED:
- Trade Publication Research & Recommendations
- Email, Postal & Telemarketing List Research
- Postal List Merge/Purge
- List Modeling & Profiling
- Database Development
- Circulation Research
- Email Tracking
- Competitive Marketing Research
- Seminar, Trade Show, Event List Acquisition
- Data Modeling & Profiling
- Postal Change of Address Standardization
- Campaign Consultation
- Custom List Acquisition
- List Research and Test Recommendations
- Marketing Analysis
- Project Planning
How do I select a targeted list?
The
first step to a successful direct marketing campaign is to generate a profile
of your target market or "ideal prospect," then selecting lists of
subscribers, buyers, attendees, members, etc. who most closely fit this
profile.
Click Here to Request a FREE List
Recommendation.
What are list selections?
Some main selection factors are
Geography, Job
Function, Job Title, Company Size, Industry, Annual Sales Volume, Products
Purchased and more.
How do I know how many names are available?
When you search for a list or browse the lists online, the total count of the
list is always given. This is the total number of names available in that
list. Oftentimes counts for particular selections are also given. The number
of names in a list is also provided on the list datacard.
What types of lists does L.I.S.T. INCORPORATED offer?
Attendee, Membership, and Seminar Lists - These are lists of people who
belong to an association or professional society or have attended an industry
event - a conference, seminar, or training program. Such lists can be
considered response lists when the conference registration, group membership,
or seminar attendance was solicited and paid for via a direct-mail promotion.
Subscription Lists - Magazine and
newsletter subscription lists are considered response lists because the
subscriptions are obtained through direct-mail letters or packages. There are
two types of subscription lists: controlled-circulation lists and
paid-circulation lists.
Controlled-circulation magazines -
are sent free to qualified people within an industry or profession. To get
the controlled-circulation magazine, the subscriber must fill out a
questionnaire (called a "qualification card") that gives the publisher a lot
of information about the subscriber: job title, company, job
responsibilities, purchasing authority, size of company, types of products
purchased, and so on. This information enables the list user to select those
portions of the list that are pertinent to his or her needs. For instance, a
valve manufacturer renting the subscriber list of a chemical industry trade
journal might be able to select only those people who buy or specify pumps.
