CAN-SPAM REQUIREMENTS
In accordance with the federal law, s.877,
signed into law on Tuesday, December 16, 2003, L.I.S.T.
Incorporated will comply with all requirements.
CAN-SPAM requirements hold the Mailer and List Owner responsible
for abiding by the law, so in the interest of compliance, we will
require the following for all email messages after January 1,
2004:
CAN-SPAM Requirements:
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“FROM” line must be either the list owner or the marketer.
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In most cases the list owner’s name will appear in the “FROM”
line for L.I.S.T. managed properties.
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“SUBJECT” line must be clear and not misleading about what is
being offered.
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A physical postal address of the marketer must be included in
all messages.
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Clear and conspicuous identification that the email is an
advertisement or solicitation.
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Clear and conspicuous opt-out mechanism that must be functional
for at least 30 days after send date of email campaign. Opt-outs
must be removed within 10 business days.
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When Placing An Order:
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All Creative Must Include:
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A physical
postal address
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A working link to the Mailer’s unsubscribe mechanism in addition
to the standard opt-out option that is included on all emails.
(Note: If a Mailer cannot provide a link to their unsubscribe
mechanism, L.I.S.T. can provide a list of recipients who have unsubscribed from a certain campaign. However, it is highly
recommended that Mailers provide a link to their unsubscribe
page.)
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Suppression files must be sent to
L.I.S.T. Incorporated prior to
each blast. Standard fees will apply. The burden is on the
advertiser to maintain an opt-out file by their line of business
and suppress the file from any email list they use/rent.
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All messages will be reviewed prior to deployment by our
Compliance Officer to ensure every message we send is compliant
with the CAN-SPAM act.
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